49. Energize

Competition

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No. 49 - Competition

Energize

Spoken AI audio from book "Half General, Half Soldier"

The General understands that the Competitive Spirit is about finding your avatars of creation and destruction.

Find your audience and speak directly to them. Find your competition and start many small battles.

Identify the titans of the market and begin the relentless assault.

Let the stones of defiance fly, and build the barricade of a ‘us versus them’ mentality within your community. Emerge from the shadows and stand toe-to-toe with your colossal adversaries.

It is the fire of competition that fuels your pursuit. Name the competitors in your space and punch up until you are eye-to-eye. Never punch down.

© Wynter Jones

Action Steps

Here is this lesson distilled into actionable steps you can implement today:

  1. Know your audience, and understand your competitors. Research market trends, audience preferences, and top competitors.
  2. Be audacious. Don't shy away from challenging the titans. Launch campaigns directly addressing market leaders or gaps they've left open.
  3. Step out and be seen Engage in PR, attend industry events, or use aggressive marketing tactics.
  4. Always be on the lookout. The competition won't rest.

Avatars

Create your avatars of creation (audience) & of destruction (competitor).

Titans

Let your defiance be known.

Known

Emerge from the shadows of anonymity.

Beware

Remember, your foes are lurking in the shadows, their blades sharpening, every single moment.